Post by warner123 on Feb 27, 2024 9:27:44 GMT 4
I am always very available and enthusiastic when any project is promoted that involves Startups , innovation and the development of digital culture and therefore tries to "move" the "Italian" smoke that prevents us from breathing a little ' of healthy and regenerating digital air also in our country. This is why as soon as I read Stefania Milo 's article on CheFuturo , with the encouraging title " Goodnews: Digitaly Imprese starts, here's what it is and how to participate " I immediately took action to share it on the social channels I use most. The article is very nice and really makes me want to go and see (and touch) this interesting project, called Digitaly Imprese (which among other things reminds me of another important Berlin experience and project from a few years ago :-). I want to better understand what it is, what it aims to achieve and how I can possibly offer my small contribution to the growth of digital culture in Italian SMEs . Ultimately, brands like Google and Amazon are behind this project. Finally something really important.A positive signal in the direction of the "rejuvenation" of our companies Uruguay Mobile Number List aimed at building a desired economic re-birth of the productive fabric of our country. In the meantime, let's see what it's about... The www.digitalyimprese.it platform, created by the CNA with the contribution of Amazon, Google, Registro .it and Seat Pagine Gialle , aims to be a sort of road show , to be held in at least 50 Italian cities in the over the next 2 years, to bring small and medium-sized Italian businesses closer to digital. The declared objective is to amplify the growth of the web-economy in Italy and support the digitalisation process of SMEs (around 4 million of which almost all are micro-enterprises). An important objective that would allow them to improve their positioning on the internal markets, but above all it would push export levels to significant growth. It is now an established fact that as the level of digital maturity increases in companies, their propensity for internationalization and export also increases. Well yes, the percentage of small businesses that maintain relations with foreign countries, thanks to the conscious use of enabling platforms and digital tools, is four times higher than that of traditional small businesses without even a website.
The Digitaly Imprese project aims precisely to shorten this digital gap of the majority of local companies compared to foreign competition. It thus aims to merge traditional Made in Italy with the digital economy through "training pills" that can be used online directly on the portal and dozens of meetings dedicated to companies throughout the national territory. The themes to which we want to draw attention and delve deeper are the following: • Communication and the web : Internet, from cross-media to the importance of mobile, naming and protection of the brand and its business; • Digital Marketing : from the website to social networks, branding v/s performance, SEM and SEO, display ADV and video marketing, analytics and programmatic advertising; • Digitalisation : cloud computing, mobile solutions, software and management systems, the importance of e-commerce and the opportunities offered by online sales; • Privacy and legal aspects : trademark protection on the Internet, websites and regulations, processing of personal data, newsletters, mailing lists and legal aspects. This is the beautiful part, the intentions and objectives of the project.
The Digitaly Imprese project aims precisely to shorten this digital gap of the majority of local companies compared to foreign competition. It thus aims to merge traditional Made in Italy with the digital economy through "training pills" that can be used online directly on the portal and dozens of meetings dedicated to companies throughout the national territory. The themes to which we want to draw attention and delve deeper are the following: • Communication and the web : Internet, from cross-media to the importance of mobile, naming and protection of the brand and its business; • Digital Marketing : from the website to social networks, branding v/s performance, SEM and SEO, display ADV and video marketing, analytics and programmatic advertising; • Digitalisation : cloud computing, mobile solutions, software and management systems, the importance of e-commerce and the opportunities offered by online sales; • Privacy and legal aspects : trademark protection on the Internet, websites and regulations, processing of personal data, newsletters, mailing lists and legal aspects. This is the beautiful part, the intentions and objectives of the project.