Post by ivykhan885 on Mar 10, 2024 8:43:40 GMT 4
Winds of optimism, recently recorded by the eDreams group , are also confirmed by the CEO of Airbnb. The recovery in travel is heading in the right direction, at least according to the data disclosed by the major players in online travel , such as Expedia, Booking.com and, indeed, Airbnb. The three giants are orienting themselves, post-Covid, along different directions, with non-aligned marketing strategies. However, the Airbnb case appears to
be the most interesting in this context, as reported in an article by Travel Weekly . The numbers of the recovery Brian Chesky, number one at Airbnb, has rosy hopes for the future performance of the company, analyzing the growth of revenues in the first quarter. An optimism also motivated by the recovery methods, which occurred despite the absence of two fundamental sources of business. In a recent call to investors, Chesky said: “Our business has seen a faster recovery than anyone expected, and has actually improved despite the failure to recover two of our strongest historical segments: urban travel and cross-border travel. ”. For the quarter, Airbnb saw revenue increase. 5% year-over-year to $887 million , an impressive milestone that was even higher than revenue levels for the same period in 2019. For the first quarter, it recorded a net loss of $1.17 billion. Analyzing marketing investments, the company claims a 7% year-on-year decrease in the first quarter of 2021 , reaching $219 million. The vacation rental giant also saw an average daily rate increase of 35% year-on-year. Australia Telegram Number Data said his company has benefited significantly from the shift toward more flexible travel habits of the pandemic era. Thanks to the proliferation of smart working, in fact, many people have moved to places far from their home, reconciling work and holidays . Almost a quarter of the nights booked on Airbnb in the first quarter involved actual long stays
of at least 28 nights. In 2019, stays of similar length accounted for only 14% of the total booked. Chesky confirms the emerging trend of holiday working : “People are discovering that they don't have to be tied to one place to live and work. They get in their cars and travel to small towns and rural communities, many of which don't even have a hotel. People travel anytime, anywhere and stay longer.” And where there isn't a hotel, there are many rooms waiting to be occupied, almost all available on Airbnb... it all adds up.Future prospects and new hosts Looking ahead, Chesky reveals plans to focus on recruiting more hosts. The platform currently has around four million, with a total of 5.6 million housing adverts. Of the hosts hired, approximately 90% are individual , therefore independent, compared to professional hospitality providers. In February of this year, Airbnb launched its first large-scale marketing campaign in five years aimed at hosts . Disclosure on TV and digital channels affected several markets - United States, France, United Kingdom, Canada and Australia - and will be extended to Italy and Spain in the second quarter. The aim is to inform about the advantages of hosting and encourage as many people as possible to include their accommodation in the Airbnb listing. Alongside the promotion, company leaders have revised the registration practices to become hosts on the site, making the process simpler. “We're making it even easier to become a host.
be the most interesting in this context, as reported in an article by Travel Weekly . The numbers of the recovery Brian Chesky, number one at Airbnb, has rosy hopes for the future performance of the company, analyzing the growth of revenues in the first quarter. An optimism also motivated by the recovery methods, which occurred despite the absence of two fundamental sources of business. In a recent call to investors, Chesky said: “Our business has seen a faster recovery than anyone expected, and has actually improved despite the failure to recover two of our strongest historical segments: urban travel and cross-border travel. ”. For the quarter, Airbnb saw revenue increase. 5% year-over-year to $887 million , an impressive milestone that was even higher than revenue levels for the same period in 2019. For the first quarter, it recorded a net loss of $1.17 billion. Analyzing marketing investments, the company claims a 7% year-on-year decrease in the first quarter of 2021 , reaching $219 million. The vacation rental giant also saw an average daily rate increase of 35% year-on-year. Australia Telegram Number Data said his company has benefited significantly from the shift toward more flexible travel habits of the pandemic era. Thanks to the proliferation of smart working, in fact, many people have moved to places far from their home, reconciling work and holidays . Almost a quarter of the nights booked on Airbnb in the first quarter involved actual long stays
of at least 28 nights. In 2019, stays of similar length accounted for only 14% of the total booked. Chesky confirms the emerging trend of holiday working : “People are discovering that they don't have to be tied to one place to live and work. They get in their cars and travel to small towns and rural communities, many of which don't even have a hotel. People travel anytime, anywhere and stay longer.” And where there isn't a hotel, there are many rooms waiting to be occupied, almost all available on Airbnb... it all adds up.Future prospects and new hosts Looking ahead, Chesky reveals plans to focus on recruiting more hosts. The platform currently has around four million, with a total of 5.6 million housing adverts. Of the hosts hired, approximately 90% are individual , therefore independent, compared to professional hospitality providers. In February of this year, Airbnb launched its first large-scale marketing campaign in five years aimed at hosts . Disclosure on TV and digital channels affected several markets - United States, France, United Kingdom, Canada and Australia - and will be extended to Italy and Spain in the second quarter. The aim is to inform about the advantages of hosting and encourage as many people as possible to include their accommodation in the Airbnb listing. Alongside the promotion, company leaders have revised the registration practices to become hosts on the site, making the process simpler. “We're making it even easier to become a host.